Solutions/Content & Social Media
Popular starting point / Keep your business visible

Your ideas.
More useful posts.
Less effort.

You have useful advice, product knowledge and updates, but turning them into regular posts takes time. We build a process that turns your existing material into drafts for your chosen channels, ready for your approval before publishing.

For businesses with useful videos, articles, advice or updates to share, and someone who can approve the final content.

The business case

Useful ideas.
Too little time
to post them.

You have useful things to share. Getting them written, checked and published should not mean starting from scratch every week.

01

You have ideas but no time to post

Your advice stays in recordings, notes or conversations instead of reaching customers.

02

Every post starts from scratch

Your team rewrites similar ideas for social media, newsletters and your website.

03

Drafts and edits get lost

It is hard to tell which version is ready, approved or already scheduled.

How it works / step by step

See what happens.
Step by step.

Start with a recording, an article or an update. Turn it into drafts, approve the pieces you want and schedule them for your chosen channels.

Select a stage to see what goes in, what comes out, and where your team stays involved.

01CollectCollect material you can use

Start with recordings, articles, interviews or business updates you have permission to share.

STARTS WITH

A recording, article or business update

YOU GET

The material ready to work from

Your team confirms the material may be reused.
02ChooseFind the useful ideas

Prepare the text and select points worth sharing without changing what the source says.

STARTS WITH

Useful points from the original material

YOU GET

Ideas linked to the original recording or text

Ideas keep their original meaning.
03DraftPrepare the agreed drafts

Turn those ideas into posts, newsletter sections or other formats in your business voice.

STARTS WITH

The selected ideas and examples of your voice

YOU GET

Drafts in the formats you agreed

Drafts are kept separate from approved pieces.
04ApproveReview before publishing

Your reviewer checks facts and wording, asks for edits and approves the final pieces.

STARTS WITH

Draft posts, newsletter sections or clips

YOU GET

Approved pieces or a request for edits

Your reviewer decides what can be published.
05ScheduleSchedule approved content

Send supported formats to your publishing tool and show anything that could not be scheduled.

STARTS WITH

Content approved by your reviewer

YOU GET

Scheduled pieces and any publishing problems

Failed scheduling attempts go back to the person responsible.
What we can build for you

Know what you get.
Know how it helps.

These are the parts we can include. Your written quote lists the tasks, tools, quantities and checks included in your project.

01 / CONTENT SYSTEM

Your voice and audience

Agree who you want to reach, what you want to say and what sounds like your business.

  • Examples of how your business writes
  • Topics, audience and a check before drafts are accepted
WE AGREE WITH YOU FIRSTYour audience, voice, channels and reviewer
02 / CONTENT SYSTEM

A place for your ideas

Collect recordings, articles, product news or notes your team has permission to use.

  • A place to submit recordings, articles or updates
  • The material prepared for the agreed types of drafts
WE AGREE WITH YOU FIRSTSource types, quantity or recording hours and permissions
03 / CONTENT SYSTEM

Posts and other drafts

Create the agreed social posts, newsletters or article drafts. Video editing can be added.

  • Draft posts, newsletter sections or articles
  • Each draft linked to the material it came from
WE AGREE WITH YOU FIRSTDraft types, quantities, language and any video editing
04 / CONTENT SYSTEM

Review and approval

Give your team a place to request edits and approve the final content.

  • A place to request edits and approve a piece
  • Only approved versions move towards publishing
WE AGREE WITH YOU FIRSTWho checks, how many review rounds and who approves
05 / CONTENT SYSTEM

Publishing schedule

Connect approved content to a publishing tool that supports your channels.

  • Approved posts sent to a supported publishing tool
  • A visible status for scheduled and failed items
WE AGREE WITH YOU FIRSTYour publishing tool, accounts and supported formats
06 / CONTENT SYSTEM

Updates and training

See what is ready, scheduled or blocked, and learn how to keep the process running.

  • A view of what is ready, scheduled or blocked
  • Instructions showing how to keep the setup running
WE AGREE WITH YOU FIRSTThe updates you need, training and optional ongoing help

Setting up the content process and producing content every month are separate services. Video clips need suitable recordings and an agreed amount of editing. Any paid software and usage costs are explained separately.

An example / sample information

A draft with context.
A person with control.

These example screens show how the work could look. We build your version around your business and the tools you use.

A concrete business example

A recorded session becomes content for the week.

A training company records a session answering common customer questions. The agreed process prepares draft posts and a newsletter from selected parts. A staff member corrects one example and approves the final wording. Only approved pieces move to the publishing schedule. Edited video clips can be included when agreed.

01 / WHERE IT FITS

Training companies and consultants

Use lessons, interviews and practical advice to prepare useful posts and newsletters.

02 / WHERE IT FITS

Shops and service businesses

Turn accurate product news, service explanations or business updates into drafts for your chosen channels.

Start with one problem

Start where you are.
Extend with purpose.

Keep the tools that work. Decide what needs to be added, connected, or operated on an ongoing basis.

01

Start with written posts

Use articles, notes or transcripts for a selected set of post and newsletter formats.

02

Add video clips

Agree clip lengths, captions, editing work and review rounds separately.

03

Ask us to help run it

Ongoing writing, editing, scheduling and review coordination can be quoted separately.

What is included?

We agree the source material, number and types of drafts, channels, review rounds and any video editing. Filming, paid ads and replying to comments are separate services unless listed in your quote.

What we need from your team

What we need
to get started.

We explain which information we need, who checks the work and who looks after it once it is in use.

01

Useful starting material

Videos, recordings, articles or notes, with permission to reuse them.

02

Examples of your voice

Show us content you like, your audience and accurate facts about your offer.

03

A person to approve it

Choose who checks drafts and who controls the publishing accounts.

How we check the results

Check the system.
Measure what changes.

We test that it does the job we agreed. To see whether it saves time, we compare the task before and after your team starts using it.

01 / EVALUATION

Drafts worth using

How many pieces pass your review, and do they say what you intended?

02 / EVALUATION

Time spent preparing content

Compare the writing and editing effort before and after the setup.

03 / EVALUATION

Approved posts published

Check whether the content you approve reaches the planned channels.

Getting set up and help afterwards

Ready to use.
With help to
get started.

See how we work ↗
01 / GETTING IT SET UP

Set up, test and show your team.

We understand the task, build the parts you choose, test them and show your team how to use them. Your quote explains the accounts and ongoing costs.

02 / HELP AFTER LAUNCH

Choose the support you need.

Choose support for the connections and templates, or a separate ongoing content service with a clear allowance for writing, editing and publishing.

Before we begin / Content & Social Media

Your questions.
Plain answers.

Answers about what we can build, what we need from you and how your team uses it.

Have a task you need help with?Tell us about it ↗
01Do we need to make videos?

No. Useful articles, notes, product updates and interviews can be enough for written drafts. Video clips need suitable recordings.

02Will it sound like our business?

We work from your examples and agreed voice. Your reviewer checks the wording before it is approved.

03Will AI publish without us checking?

No. The publishing process is built around an approval step. We agree who can approve and what happens when edits are requested.

04How many posts do we get?

We agree an allowance after looking at the source material and formats you need. We do not assume every recording contains a fixed number of useful posts.

05Does it guarantee more customers?

No. We can help prepare and publish useful content more consistently, but results also depend on your offer, audience and the material itself.

Your next useful move / Content & Social Media

Make more of
what you know.

Tell us what you want to share, who it is for and what slows you down when preparing posts.

Make content easier
You explain the problem.
We help work out the next step.

Tell us what happens today. We will help you work out what to improve first.