The storefront and the back office are disconnected
Customer interactions create follow-up work across several tools.
Business solution / Storefront & operationsA better storefront.
A better storefront.
Connected
store operations.
Build or improve the customer experience, then connect selected product, order, and support workflows so your team can manage the store with a clearer process.
For retailers improving an existing store or planning a defined storefront and operations scope.
From product facts to your store.
CATALOG TASK
Prepare a product description from approved specifications, then send it for review.
01
Start with the facts
↓Use the authoritative product record
02
Prepare a useful draft
↓Adapt copy to the selected store fields
03
Approve the update
✓The product owner checks the change before publishing
The business caseA busy storefront.
A busy storefront.
Disconnected operations.
Connect selected customer, product, and order tasks to the authoritative store records, with a clear owner for updates.
Catalog work is repetitive
Product content and updates depend on repeated manual effort.
Order enquiries require too much searching
Staff gather information before they can give a useful answer.
How the work connects / five clear stagesA workflow you
A workflow you
can follow.
Map the buying and operational journey, work from approved product facts, implement the selected task, and review changes before they reach the store.
Select a stage to see what goes in, what comes out, and where your team stays involved.
01MapMap the store journey
Understand browsing, ordering, customer questions, and staff work.
INPUT
The current store journey and recurring staff tasks
OUTPUT
A selected customer or operations journey to improve
↳Agree which journey is being improved before extending it.
02PreparePrepare product facts
Use the authoritative catalog and policy sources.
INPUT
Authoritative catalog facts, policies, and assets
OUTPUT
Approved product information and source-of-truth rules
↳Product facts and store records remain authoritative.
03BuildImplement the selected task
Build the storefront improvement or named product and order workflow.
INPUT
A defined storefront change or catalog workflow
OUTPUT
A reviewable experience or workflow implementation
↳Store permissions limit the actions the workflow can take.
04ApproveReview customer or catalog actions
Keep updates and permissions under the agreed controls.
INPUT
Draft product updates or proposed customer actions
OUTPUT
Approved changes or a contextual support handoff
↳A product or support owner approves the selected changes.
05OperateOperate and measure
Check workflow reliability and hand over the store process.
INPUT
Evaluated workflow behavior and store-team responsibilities
OUTPUT
A handed-over store process with useful measures
↳Inventory, fulfillment, and final customer resolutions stay with named owners.
What we can build / six scoped modulesClear deliverables.
Clear deliverables.
A scope you can review.
These modules show what the solution can contain. Your proposal selects the work, quantities, integrations, and acceptance criteria.
01 / COMMERCE EXPERIENCE
Store experience
Improve your existing store or scope a storefront build.
- A defined browsing, product, or purchase journey
- Responsive interface improvements for selected templates
AGREED IN YOUR PROPOSALStore, templates, journeys, platform, and content responsibilities
02 / COMMERCE EXPERIENCE
Product workflows
Prepare reviewed content from accurate product facts.
- Draft product copy from approved product facts
- Review and controlled updates for selected records
AGREED IN YOUR PROPOSALProducts, fields, languages, source quality, and review rounds
03 / COMMERCE EXPERIENCE
Order enquiries
Connect authorized order information and support handoffs.
- Permitted order-information lookups
- Support handoffs for questions requiring judgment
AGREED IN YOUR PROPOSALOrder fields, identity checks, channels, and helpdesk actions
04 / COMMERCE EXPERIENCE
Selected automation
Define the specific catalog or operational task.
- One selected catalog or operational automation
- Agreed source-of-truth and duplicate rules
AGREED IN YOUR PROPOSALNamed task, trigger, permitted actions, and integrations
05 / COMMERCE EXPERIENCE
Reporting
Track the performance of scoped workflows.
- Views or summaries for agreed operational measures
- Defined sources and measurement periods
AGREED IN YOUR PROPOSALMetrics, source systems, report formats, and evaluation
06 / COMMERCE EXPERIENCE
Store handover
Give owners the instructions and control they need.
- Launch checks and practical operating instructions
- Store-team ownership and recovery responsibilities
AGREED IN YOUR PROPOSALMigration if included, handover, accounts, and optional care
Storefront builds, migrations, and inventory connections are separate scope decisions. Payments, fulfillment operations, forecasts, and ERP replacement are not included by implication. Third-party subscriptions and usage costs are identified separately.
What it could look like / concept workspaceAccurate product facts.
Accurate product facts.
Reviewed store content.
Illustrative screens and sample data show the intended working experience. The implementation is designed around your process.
workspace / commerceCONCEPT
COMMERCE EXPERIENCE / REVIEW DESK
A product update worth checking.
Sample workspace · Review pendingExample product / Everyday carry bag
- Material
- Recycled canvas · Sample fact
- Capacity
- 18 litres · Sample fact
- Update
- Product description draft
- Owner
- Catalog team
BEFORE THE NEXT STEP✓Approved facts attached✓Description prepared○Publication awaits approval
A clear review point.
Draft descriptions stay in review until the product owner confirms accuracy.
ILLUSTRATIVE EXPERIENCE / SAMPLE DATA People stay in control.
A concrete business example01 / WHERE IT FITS 02 / WHERE IT FITS
Product facts become reviewed store content.
The workflow prepares product drafts from approved facts. Staff review the descriptions before updates reach the selected products. A customer order question can use an authorized lookup or hand off to support. The store remains the source of truth for orders and products.
An existing store
Improve a defined customer journey and connect selected catalog or enquiry work.
A new storefront
Scope interfaces, content, migration allowances, and the workflows behind launch.
Choose the useful first scopeStart where you are.
Start where you are.
Extend with purpose.
Keep the tools that work. Decide what needs to be added, connected, or operated on an ongoing basis.
Make the boundaries explicit.
Store count, markets, languages, templates, products, migration, integrations, and permitted actions are explicitly scoped. ERP replacement, inventory forecasts, fulfillment operations, and automated payment decisions are separate work.
What we need from your teamGood context.
Good context.
A stronger start.
We agree who supplies the information, who reviews the work, and who owns the system after handover.
Store and product information
Accurate catalog facts, policies, assets, and authoritative records.
Account and integration access
Store permissions and any named order, support, or inventory connections.
Operational owners
Product reviewers, customer support owners, and change approvals.
Evaluation / behavior before promisesCheck the system.
Check the system.
Measure what changes.
Functional acceptance checks agreed behavior. Business improvement needs a baseline, a measurement period, and an owner.
Catalog accuracy
Do approved changes match the product facts and intended records?
Operational effort
How much repeated product or order work remains?
Customer journey
Do the agreed browsing, enquiry, and purchasing paths work as intended?
The agreed build and handover.
Discovery, the selected modules, representative evaluation, launch responsibilities, and practical operating instructions. The proposal identifies account ownership and ongoing costs.
Support that fits the operating model.
Ongoing care can maintain selected connections and store workflows. Product facts, inventory truth, fulfillment, and customer resolutions remain assigned to the store team.
Before we begin / CommerceUseful details.
Useful details.
Clear answers.
Practical answers about the scope, tools, and responsibilities behind this solution.
Have a specific workflow in mind?Tell us about it ↗
01Can we keep our current store?
Yes. We can scope a focused enhancement or workflow around the existing store.
02Does this include a full migration?
Only when named in the proposal, with record allowances, supported data, validation, and launch responsibilities.
03Can inventory be connected?
A named inventory or ERP connection can be assessed and separately scoped. Define the source of truth and the exact synchronization behavior first.
04Who approves product updates?
A designated product owner or reviewer. The workflow defines which changes require review.
05Does automation guarantee more sales?
No. We can improve and measure scoped journeys and workload. Sales also depend on the offer, traffic, merchandising, and customer demand.
Your next useful move / CommerceConnect your store
Connect your store
to the work behind it.
Tell us about your storefront, the product or order tasks that repeat, and the records your team relies on.
Plan your commerce systemStart with the context.
We’ll define the next step.
We’ll define the next step.
A focused conversation about your process, the right scope, and who will operate the system.